Course curriculum

    1. Welcome to Awaken Your Brand

    2. Get the Help You Need

    3. Tell Me a Little About You

    1. Why Do You Need This Course?

    2. What Are You Really Buying?

    3. A Brand Thought Experiment with Coffee

    1. This is Not a Brand

    2. What is a Brand?

    3. Why Do Brands Exist?

    1. Phase One: Research

    2. Phase Two: Strategy

    3. Phase Three: Brand Idea/Story

    4. Phase Four: Planning

    5. Phase Five: Deployment

    6. Seth Godin Breaks Down Branding in Simple Terms

    1. What Does a Brand Buy You?

    2. Wrapping Up: What's Next?

About this course

  • Free
  • 17 lessons

Get clear. Get confident. Know that every step you take aligns with who you are and what you’re meant to do.

Your Instructor

Greg Monaco

It took me 30 years to create Relaunch U because I needed time to make the mistakes, find the right fixes, and see real results helping people turn dream jobs into paying gigs. After working with Fortune 100 companies in the heart of New York City and teaming up with some of the world’s biggest brands, I’m now bringing those insights directly to you—through self-guided courses designed for real transformation. Hundreds of executives and solopreneurs have used these strategies to do what they love and get paid for it. Now it’s your turn. With Relaunch U, you get the same proven frameworks I’ve honed over my career—no fluff, no filler, no B-team. It’s just you, me, and the tools you need to build your next chapter, on your schedule. The people who’ve thrived here are hustlers, excuse-busters, and action-takers committed to change. If that sounds like you, then let's make it happen—at your pace, on your terms. Ready to Relaunch?